Pre-Market Launch Feature: Everything You Need to Know

The Pre-Market Launch feature helps you generate excitement and build anticipation before a property officially goes live on your website.

It allows you to schedule launches in advance, display a countdown clock, and show a teaser version of the listing — encouraging early interest and enquiries.

How it works

Normally, properties don’t appear on your website until their “market by” date. 

With this feature, you can display listings ahead of time as Pre-Market, complete with a countdown clock and a Register Interest button.

Once the launch date is reached, the property automatically goes live with all details — including unblurred images, full address, and supporting documents.

Key benefits

Schedule launches in advance

Prepare everything ahead of time – photos, copy, and marketing – and set an exact launch date and time.

Build anticipation

The countdown clock creates excitement and keeps visitors checking back.

Tease without revealing too much

Pre-Market listings show limited details such as a blurred main image, town only (no full address), and no documents.

Capture early enquiries

The call-to-action changes to Register Interest so you can gather leads before launch day.

What’s displayed on a Pre-Market listing

• Status: Launching Soon
• Town only (full address hidden)
• Blurred main image
• No floorplans, EPCs, brochures, or videos
• Countdown clock (where supported)
• Register Interest button instead of “Book a Viewing”

The layout or position of the countdown clock may be adjusted to best fit your website’s design.

Launch day

When the scheduled time arrives:

The property status updates to Just Launched

The main image becomes clear

All documents, media, and details appear automatically

The countdown clock is removed

Availability

The Pre-Market Launch feature is included at no extra cost in our top-tier subscription.

Currently, the countdown clock works natively with Street and Apex27 CRMs.

If your CRM doesn’t yet provide a “launch/publish date”, you can still use the Property Tagging method below.

Setting up in your CRM

Street CRM

1. Open the property in Street.
2. Go to Edit → Edit Property Sales Portals.
3. Set the launch date and time in the “Publish by” field.
4. Save your changes.

Apex27 CRM

1. Open the property in Apex27.
2. Enter the exact date/time you want the listing to go live in the Teaser End Date field.
3. Save your changes.

Using Property Tagging (for non-integrated CRMs)

If your CRM doesn’t include a “launch date” field, you can still trigger the countdown automatically using our Property Tagging system.

To enable this method:

1. Make sure your account has the “pre-market” tag activated.
2. Include the following in your property description or key features:

• The word “pre-market”, and
• A launch phrase that contains a valid date.

When both are present:

• The listing is flagged as Pre-Market, and
• The launch date is extracted and used to power the countdown.

If only a date phrase is included (without “pre-market”), the date will still be captured, but the listing will not show Pre-Market status or the countdown clock.

Example phrases

You can use any of these (or similar) phrases in your listing text:

• Officially launching 1st August 2025
• On the market from 1st August 2025
• Hitting the market on 01/08/25
• Going live on 1st August 2025
• Launching to market on 01/08/25
• Revealing to buyers on 1st August 2025
• Mark your calendar – launching 01/08/25
• Public launch: 1st August 2025
• Countdown to launch: 01/08/25

Supported date formats

The system recognises the following formats:

• 01/08/2025
• 01-08-2025
• 01.08.2025
• 08/01/2025
• 08-01-2025
• 08.01.2025
• 01 August 2025
• 1st August 2025
• 1 August 2025
• 01 Aug 2025
• 1st Aug 2025
• 1 Aug 2025

For clarity, we recommend using formats like 1 August 2025 or 1st August 2025.

Promoting your Pre-Market listings

• Share sneak peeks – Use teaser images or short videos to build curiosity.
• Post countdowns – Share the countdown on social media to drive interest.
• Send reminder emails – Let buyers know when properties are due to go live.
• Promote exclusivity – Highlight that your website offers early access to upcoming listings.
• Use local marketing – Letterbox drops or printed flyers can work well for nearby buyers.

FAQs

❓ Can I switch a Pre-Market listing back to public?

Yes. If you’re using Street or Apex27, just remove the launch/publish date from the property and it will revert to a normal live listing.

If you’re using another CRM, simply delete any mention of “pre-market” from the summary or description. The full property details will then appear on your website (and portals, where applicable) once the feed next updates.

❓ Will the listing appear on Rightmove, Zoopla, or other portals?

No. Pre-Market listings only appear on your website.

Portals will only display the property once it’s officially launched via your CRM feed.

❓ Can I change the blurred image or teaser layout?

Not at the moment.

The teaser layout and blurred image format are standardised to keep presentation consistent. However, customisation options may be introduced in the future.

❓ Can I customise the countdown clock?

Yes, to an extent. 

We can adjust the position, size, and styling of the countdown clock to suit your website design and branding.

❓ What happens when the countdown ends?

Once the countdown reaches zero:

• The listing automatically goes live.
• The countdown disappears.
  
• The status changes to Just Launched.
  
• All property details, media, and documents become visible.
  
• Visitors can then book viewings as normal.
  

❓ Can I change the launch date once it’s set?

Yes. If you’re using Street or Apex27, simply update the date/time field and the countdown will adjust automatically.

If you’re using the Property Tagging method, just update the launch phrase in your description with the new date format.

❓ What happens if my CRM doesn’t include a launch date?

You can still use the Property Tagging method. Just include the word “pre-market” and a launch phrase with a date in your property text — our system will handle the rest.

❓ What happens if there’s no date found in the text?

If the system can’t detect a valid date format, the property will display as a normal listing (not Pre-Market) until a launch date is added or updated.

❓ Is the Pre-Market feature included in my plan?

Yes. It’s included at no extra cost in our top-tier subscription.

Would you like me to slot this FAQ section into the full KB layout (right after “Promoting your Pre-Market listings”) so you can paste the finished version straight into your help centre?

Need help?

If you’d like us to enable this feature or check your first few Pre-Market listings, contact the support team and we’ll be happy to assist.