How Property AdVantage Works (Standard & Premium Explained)

What It Does

Property AdVantage is your always-on property marketing engine across Facebook and Instagram.

It automatically promotes your listings using your live property feed and audience data, keeping your agency visible without relying on manual posting or someone “having time later”.

Most agents use it because it removes the stop-start nature of marketing. Instead of bursts of activity, your brand and properties are seen consistently by the right people.

The result is steady visibility, repeat website traffic, and a reliable flow of enquiries in the background.

How It Works

Once switched on, Property AdVantage runs continuously using your live property data.

Every 2 hours, your latest property feed is pushed to Meta. This includes all relevant listings, ensuring your ads always reflect what’s currently available.

Those listings populate carousel ads that are created and structured within your Meta ad account.

From there, Meta’s AI handles delivery. It decides who sees your ads based on behaviour, engagement and audience signals, helping your listings reach people most likely to be interested.

At a base level, Property AdVantage focuses on people who have already interacted with your brand. This includes:

• Website visitors (via Facebook Pixel)

• People who engage with your social content

• People who have interacted with your ads or videos

So rather than relying on manual posting or broad targeting, your marketing is built around warm, relevant audiences.

With Premium, this goes further by incorporating your CRM and lead data, along with a built-in lead capture process.

Everything runs inside your own Meta ad account. There’s nothing new to log into and nothing to manage day to day.

Who’s Behind It (And Who Does What)

Property AdVantage is a collaboration between Estate Apps and Paul Long.

• Estate Apps
  Handles the technology, automation, website integration and property feed syncing to Meta. This keeps your listings accurate, up to date and flowing into your ads.

• Paul Long
  Creates and manages the ad campaigns inside your Meta ad account, including campaign structure, carousel setup and overall paid ads strategy.

In simple terms, we make the system work and keep it running. Paul makes sure the ads are set up properly and performing as they should.

Service Options

Standard – Consistent Visibility Without the Effort

Standard is designed to keep your agency visible to people already engaging with your brand.

What’s included:

• Automatic syncing of your property feed to Meta every 2 hours

• Facebook and Instagram carousel ads

• Separate feeds for:

  • Available sales

  • Available rentals

  • Sold properties

  • Let properties

• “No onward chain” feed where applicable

• Ads linking directly back to your website

• Retargeting based on:

  • Website visitors (Facebook Pixel)

  • Social engagement (organic and paid)

  • Video viewers and ad interactions

In practice:

Anyone who shows interest in your brand continues to see your properties, helping bring them back when they’re ready.

Premium – Deeper Targeting + Lead Capture

Premium builds on Standard by making better use of your existing data and adding lead generation.

What’s included:

• Everything in Standard

• Mobile-friendly lead capture forms within ads

• Leads pushed directly into your CRM or follow-up process

• Custom audiences using CRM and lead data
  (Street, Apex27, Reapit and ValPal supported)

• Retargeting across both website visitors and database contacts

In practice:

You’re not just staying visible, you’re actively turning that visibility into enquiries while keeping your database engaged.

Step-by-Step Guide

1. Choose your service level (Standard or Premium)

2. Connect your CRM property feed

3. Ensure your Facebook Pixel is active

4. (Premium) Connect CRM or ValPal data

5. Grant access to your Meta ad account

6. Campaigns are set up and go live

After that, everything runs automatically.

Why This Matters for Your Agency

• Saves time
  No manual posting or ad management

• Keeps marketing consistent
  No gaps when things get busy

• Builds brand awareness locally
  People see you regularly, not occasionally

• Drives repeat website traffic
  Brings interested buyers and sellers back

• Makes better use of your data (Premium)
  Your database becomes a working marketing asset

• Supports lead generation (Premium)
  Capture enquiries directly from ads

• Removes the “we should be posting more” problem
  It just happens in the background

Common Questions

Do I need to manage ads myself?
No. Everything is set up and managed for you.

Is this just boosted posts?
No. These are structured ad campaigns with proper targeting, not one-off boosts.

What powers the audience targeting?
Standard uses website and engagement data.
Premium adds CRM and ValPal data for deeper targeting.

Which CRMs are supported?
With the Standard option, all CRM's are supported in terms of the property feed itself. 

Premium custom dynamic audience features currently support Street and Apex27, with Reapit and ValPal supported and expanding.

Will people see too many ads?
No. Meta controls frequency based on behaviour and relevance.

Where do leads go from Premium campaigns?
Leads are captured via mobile-friendly forms and sent to you directly via email or dropped straight into your CRM if you use Street, Apex27 or Reapit CRM's.

Do I need an Estate Apps website?
No. Property AdVantage works with other website providers too.

What does a catalogue advert look like?

An advert can use a number of formats to present your properties to people looking to move in your local area but the most powerful carousel format for agents allows for up to ten properties in one advert. 

Check out the example below:

This allows you to promote multiple listings in one advert with only one budget and Facebook presents different properties to each person depending on what they have been looking at previously on your website or the actions they have been taking on or off the Facebook platform.

Next Steps

Property AdVantage isn’t about doing more marketing.

It’s about making sure the marketing you already intend to do actually happens, consistently and without the stress.

For full pricing and package details, click here:
https://www.estateapps.co.uk/property-advantage

Let me know of any questions and as always, We'd be happy to jump on a call / zoom to discuss in more detail (https://calendly.com/estateapps-alex).