8 Ways to Generate More Customer Reviews

Nowadays, where customer opinions wield unprecedented influence, the importance of customer reviews cannot be overstated. 

Just imagine wandering into a restaurant without any recommendations, or purchasing a product without the guidance of others reviews.

In today's digital age, online reviews serve as the modern-day word of mouth, shaping the decisions of many. 

According to a recent survey conducted by Statista, 93% of consumers read online reviews before making a purchase decision. 

Therefore, generating customer reviews is essential for estate agents to build credibility, trust, and attract more potential clients. 

Social proof is what people want. 

Here are 8 strategies to help estate agents generate more customer reviews:

• 1. Provide Excellent Service

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• Sounds obvious but worth stating that the foundation of positive reviews is delivering exceptional service. You can’t expect an unhappy customer to leave those fantastic, detailed reviews we all want, right? Always prioritise your clients' needs and go the extra mile to exceed their expectations.
  
  Strategically timed review requests can significantly boost response rates. Research by BrightLocal reveals that 68% of consumers are more likely to leave a review when asked. 
  
  Choose opportune (happy) moments, such as after a great viewing, good offer or a positive customer service interaction, to request reviews. This increases the likelihood of capturing those all-important positive reviews.

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• 2. Automation

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• Send automated follow-up emails after a transaction, thanking clients for their business and kindly requesting a review. Not everyone can remember the first time! 

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• Include a direct link to your ‘Post a Review’ widget to make the client journey as simple as possible (see point 8).

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• 3. Utilise Social Media & Marketing

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• Share success stories, testimonials, and client experiences on your social media platforms (as well as your website). Encourage clients to share their experiences by tagging your agency and using relevant hashtags.

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• Add a request for reviews in your marketing materials too, such as brochures, newsletters, and emails. 

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• Remind clients that their feedback is valuable.

• 4. Online Review Platforms

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• List your agency on popular review websites such as Google My Business, ESTAS, allAgents, Trustpilot, Feefo and any other real estate-specific platforms. 

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• These platforms provide a space specifically for clients to share their experiences.

An important note here, that a recent report by ReviewTrackers indicates that 63.6% of consumers say they are likely to check Google reviews before visiting a business which is one of the reasons why we’d recommend this being your highest priority review platform.

5. Engage with Reviews

Respond to all reviews, both positive and negative. Acknowledge positive feedback with gratitude and address any negative feedback professionally and constructively. 

More info here - https://support.estateapps.co.uk/a/solutions/articles/44002503939 

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• 6.Feature Reviews on Your Website

Showcase positive reviews on your agency's website. 

This provides potential clients with social proof and encourages others to leave their own reviews.

• 7. Educate Clients About Reviews

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• Some clients might not realise the importance of reviews. 

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• Educate them about how their feedback can help others make informed decisions.

8. Use our Review Form Application!

At Estate Apps, one of our most popular features is our ‘Post a Review’ widget which we integrate into websites. It provides the client with easy access to review platforms and makes it more likely for them to leave a review. But of course, it’s up to you to drive people to it!

Remember that authenticity is crucial. Encourage genuine feedback, whether it's positive or constructive. 

Please just remember…

• If you don't ask, you don't get. If you still don't get, ask again!

• The more you ask, the more you get!

It really is as simple as that!

Learn more here - https://support.estateapps.co.uk/support/solutions/articles/44002364895--post-a-review-feature