Tips for great Facebook posts

Facebook is a great platform for posting about your estate agency as well as interacting with clients or potential customers.

When posting on your Facebook page, there's five things that you can do that will help ensure your posts get in front of the right audience:

1. Mention your town location in the first few lines of your caption and also consider adding the location in your headline. 
2. Use a few local and relevant hashtags. This will help people find your content when searching on social media. But also think about tagging in and mentioning a few local accounts and pages where you can.
3. Make sure that you're using the check in feature to geotag your location. You could do this for properties you have for sale that you make posts about as well as where your company is based from.
4. Facebook loves engagement. Make sure you're using the feeling or activity feature on your posts to increase engagement levels on your content.
5. Most important one - use local imagery from the local area that people would recognise instantly, making them more likely to engage with your content. 
6. When posting blogs, just include a few lines or a snippet of the topic instead of writing out the full blog - the general goal here is to push traffic back to your website to create a more captive audience. 

Generally speaking, creating great Facebook posts is essential to engage your audience and make your content stand out. The following are some top tips to help craft compelling and effective Facebook posts:

1. Know your audience: Understand who your target audience is and tailor your content to their preferences and interests. Consider their demographics, preferences, and pain points when crafting your posts.
2. Use eye-catching visuals: High-quality images and videos catch the eye and increase engagement. Make sure the visuals are relevant to your post and resonate with your audience.
3. Craft compelling headlines: Write attention-grabbing headlines that entice users to click on your post. Keep them concise and clear, sparking curiosity or promising value.
4. Keep it concise: Facebook users have short attention spans, so keep your posts short and to the point. Aim for concise and impactful messages. 
5. Use hashtags strategically: Utilise relevant and trending hashtags to increase the discoverability of your posts. Research popular hashtags within your niche and include them appropriately.
6. Encourage interaction: Prompt your audience to engage with your posts by asking questions, running polls, or inviting them to share their thoughts in the comments.
7. Post at optimal times: Experiment with different posting times to determine when your audience is most active. Posting at the right times can boost visibility and engagement.
8. Share valuable content: Offer value to your audience by sharing informative, entertaining, or educational content. Aim to solve their problems or provide solutions to keep them interested. We’ve always found posting about the local community, charity events, school fetes etc, to be a popular approach - people engage with stuff they care about and that’s particularly applicable when it comes to their local area. 
9. Be authentic and human: Show the human side of your brand by using a friendly and conversational tone in your posts. Be relatable and approachable to build trust and connection.
10. Utilise Facebook features: Make use of features like Facebook Live, Stories, and carousel posts to add variety and keep your content fresh and engaging.
11. Monitor analytics: Keep track of your post performance using Facebook Insights to understand what works best for your audience. Analyse the data and adjust your content strategy accordingly.
12. Respond to comments: Engage with your audience by responding to comments and messages promptly. This fosters a sense of community and shows that you value their input.
13. Avoid clickbait: While catchy headlines are essential, avoid misleading or clickbait-y content. Provide valuable and accurate information to maintain trust with your audience.
14. A/B test your posts: Experiment with different formats, visuals, and content types to see what resonates best with your audience. Use A/B testing to refine your approach over time.
15. Stay consistent: Develop a posting schedule and stick to it. Consistency helps your audience know when to expect your content and builds anticipation.

By following these general tips, you can create engaging and effective Facebook posts that connect with your audience and over time, help you achieve your social media goals.