How to get your Google Analytics tag from the Google Analytics platform

Modified on Thu, 11 Sep at 5:31 PM

Here is the step-by-step process to get your Google Analytics tag (for a GA4 property), which is the most current version.

1. Log into Google Analytics

Go to https://analytics.google.com/ and sign in with your Google account.

2. Navigate to the Admin Section

In the bottom-left corner of the Google Analytics dashboard, you will see a gear icon labelled "Admin." Click on it.
This will take you to the Admin panel, which is divided into three columns: Account, Property, and View (for older Universal Analytics properties). For GA4, you'll mainly focus on the Account and Property columns.

3. Go to Data Streams

In the "Property" column (the middle one), look for the heading "Data Streams" and click on it.
A data stream represents a source of data for your analytics property. Since you're setting up a website, you will either have an existing web stream or need to create a new one.

4. Select Your Web Stream

Click on the name of your web data stream. It will typically show the URL of your website.
If you don't have a web stream yet, click "Add stream" and then select "Web." Follow the on-screen prompts to enter your website's URL and a name for the stream.

5. Find the Google Tag

After selecting your web stream, a new screen will appear with the stream's details.
Under the "Stream details" heading, you will see a box with a "Measurement ID." This ID usually starts with "G-" followed by a series of letters and numbers (e.g., G-XXXXXXXXXX). This is the unique identifier for your property. While you may use this ID for integrations with some Content Management Systems (CMS), you need the full code snippet for manual installation.
To get the full code snippet, scroll down to the section titled "Google tag" and click on "View tag instructions."

6. Copy the Code Snippet

A new window will open. You have two options for installation:
- "Install with a website builder or CMS": This option provides instructions for popular platforms, such as Shopify or WordPress.
- "Install manually": This is where you will find the code snippet. Click on this tab.
Google Analytics will display a block of code starting with ``. This is your Google tag.
Click the copy icon to copy the entire code block.

7. Pass the Code to Estate Apps for your website

The last step is to paste the code you just copied into the <head> section of every page on your website you want to track.
The code should be placed as close to the top of the <head> section as possible to ensure it loads quickly and accurately captures all user interactions.

We will then let you know once the code has been added to your website. If you are building a new website with us, you can begin tracking the activity of your new website once your new site is live.

If you have an existing site with us, you can begin tracking activity immediately.