Alex recently had a chat with Pete Butler who runs Grow My Estate Agency (https://growmyestateagency.com/) and helps lots of agents manage the pay-per-click landscape on Google by either helping them do it themselves or by doing it on their behalf.
The goal was to provide insight into keyword research for PPC - how it's done, what's the benefits of doing it etc.
We also, touched on the important topic of landing pages and pro's / con's to what to feature within them
For your viewing pleasure, the video is here:
We hope it's helpful!
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